Selena Gomez was on Monday unveiled as the newest celebrity brand ambassador for Puma, joining the likes of Rihanna, Cara Delevingne, Kylie Jenner and her boyfriend the Weeknd.
The 25-year-old singer’s new role with the brand will be to design new product and marketing campaigns.
”Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works,” Gomez said in an official statement.
On his part, Puma’s global director for brand and marketing Adam Petrick, “Selena is authentic, creative, talented and fearlessly real. She is everything that today’s female consumer is looking for in a role model… With her honesty and openness about living with lupus, she has provided an incredible example of confidence, poise and determination for all of us. Selena is a perfect partner for Puma because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what Puma is all about.”
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